home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
07014_Field_TCUM T579.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
874b
|
16 lines
nothing of importance was happening anywhere in
Europe. All the networks were ordered to say something,
anything, on this miracle instrument. “It was a new toy
and they just had to use it,” the men here say. CBS
combed Europe for hot news and came up with a
sausage-eating contest, which was duly sent back via the
miracle ball, although that particular news event could
have gone by camelback without losing any of its
essence.
Any innovation threatens the equilibrium of existing
organization. In big industry new ideas are invited to rear their
heads so that they can be clobbered at once. The idea
department of a big firm is a sort of lab for isolating dangerous
viruses. When one is found, it is assigned to a group for
neutralizing and immunizing treatment. It is comical, therefore,